Switch on intelligent brand protection
Our world-class AI app for finding infringements of your intangible assets.
Meet Obviously Protect
Built originally for the music and video games industry, this unrivalled technology goes beyond basic web scraping, typically reliant on text searches, to detect key attributes in product images.
We understand speed is of the essence when protecting your most valuable intangible assets – from minor infringements to lookalikes or dupes, competitor infringements right through to full-on counterfeits.
There’s a human intelligence element to help you tackle offline problems too. With a focus on speed, simplicity, and accessibility, our machine learning tool enables people to identify and report brand misuse and counterfeit goods, wherever they find them.
What’s more, Obviously Protect isn’t one-size-fits-all. It’s a customisable tool that can help you find infringements related to your brand’s unique designs. It can search imagery of all types – from professional product shots to user-generated content. And it’s language-agnostic, meaning it can’t be tricked by text.
Search and destroy,
automatically
With multiple brands and potentially hundreds of products under your watchful eye – not to mention the vastness of the internet and multiple marketplaces to keep track of – finding infringements can feel like hunting for a needle in a haystack.
- Is your current takedown request service slow and repetitive?
- Does it limit the number of searches or takedowns you can take on?
- Does your one-size-fits-all service still suit your challenges?
If any of that sounds familiar, we can help. Obviously Protect takes the load off your team, and we collaborate with major platforms and service providers to ensure fast removals happen as often as you like.
Scale
We collect more data than the competition to make sure you’re not left wondering what has been missed. Our approach involves collecting and processing more data than your ordinary monitoring programme and really allowing you to find what matters and understand patterns.
Efficiency
No more wasting time on manual processes. With Obviously Protect’s automatic approach, your tools are doing the labour-intensive, repetitive work of searching and identifying infringements for you, while you focus on highly skilled matters instead.
Reliability
Our award-winning AI vision, web scraping, and in-person technology has been built with our customers to ensure our services exceed your expectations. It’s a three-pronged approach that delivers immediate results, helping you get a handle on IP infringement.
Visibility
Our dashboard and reporting tools give you a much deeper understanding of the infringement landscape. With insights at your fingertips, it’s easier to identify trends and regional impacts, and make more informed decisions about where to focus your resources.
Obviously Protect was designed in collaboration with some of the world’s biggest brands, so it’s got all the coverage, automatic features, and visibility you need to search, takedown, and keep track of infringements.
Cutting-edge computer vision
Our industry-leading AI technology is designed to identify otherwise undetected infringements in images. From the clasp on a handbag design and pharmaceutical packaging features to video game characters and bottle caps, Obviously Protect can detect where these elements have been used.
In mere seconds, it accurately searches and assesses vast quantities of data to find hard-to-spot infringements impacting your brand. And it’s not fussy when it comes to images – it can assess professional-looking product photos as easily as user-generated content, verifying images against a database you create.
It’s future-focused, with the ability to conduct visual searches across Web2, Web3, and the Metaverse. And it can even find matches in cropped and edited images, and where multiple images have been combined, reducing the need for you to manually check results.
Text searches
Obviously Protect doesn’t just rely on image recognition – it also allows you to search multiple terms, including misspellings, to find even more results. Some of our clients have seen a 30% increase in successful searches with our text capabilities alone.
Analytics
Get real-time access to all your data with a customised dashboard. View results, including a screenshot of each reported listing, schedule and export accurate reports whenever you need them, and benefit from our semi- or fully managed services, based on your individual needs.
Automation in action
Automation speeds up slow manual processes like checking listings and reporting infringements. AI-enabled image matching automatically checks images against your product catalogue, which can be supported by human verification where necessary.
Counterfeiting and music piracy is not a nine-to-five job. Automatic continuous processes mean no restrictions on the number of searches or takedowns per day – and infringing content can be removed more quickly. You get consistent monitoring and greater insights into the immediate issues your brands are facing.
The human side
Some infringements won’t be found online, which is where our human data-gathering tools take the lead. Our user-friendly features allow staff and brand ambassadors around the world to upload potential infringement images in real-time using the Obviously mobile app. They can record their location and other details to help you tackle cases you would never have known about. See your online and offline data in the same place, perhaps for the first time.
Increased coverage
We cover all major marketplace platforms, with a customised script for each to accurately collect data. And when new marketplaces pop up, we add them straight away, so you don’t miss out on finding infringements. We also analyse over 360 million standalone websites, whether they include your brand’s name in their domain or not.
Not just brand protection,
Obviously.
Your IP is everything. And protecting them is the most obvious thing in the world.
Obviously Protect is part of an ecosystem that changes the way you take care of your IP. Together, our family of apps helps you organise, analyse, prioritise, protect, monitor, enforce and strategise, all in one place.
We make siloed information, unintegrated tools, and manual processes a thing of the past. Using data-driven decision-making and AI tools, Obviously helps you stay one step ahead in your mission to protect what matters most – your brand.
One solution, endless possibilities
One solution, endless possibilities
Our seamless intellectual property solution includes powerful intangible asset management software, strategic business analysis, real-time data collection and processing, online and offline brand protection, and cutting-edge computer vision.
We give lawyers, marketers, and finance teams a single source of truth for their intangible assets, with global visibility, automatic processes, and actionable insights, so they can get to work and get results.
Meet the family
Obviously Manage
This IP management platform is the go-to place for all your organisation’s matters, from trademark registrations and settlement agreements to IP contracts and litigation.
Obviously Discover
A legal business intelligence platform that lets you leverage marketing, sales, and brand data to optimise your IP strategy.
Ready to get started
Get in touch to find out more about how Obviously Protect can transform the way you handle your workload. We’re excited to show you all the possibilities.